Dynamic and results-oriented former Retail Management Professional with 19 years of expertise in leading high-volume retail operations, now pivoting towards a passion for writing within the Fashion/E-commerce sphere. Possesses a Bachelor of Fine Arts in English from the University of Colorado at Denver, blending a keen eye for style with a mastery of language. Eager to leverage industry insights and creative flair to contribute compelling content to the fashion and e-commerce landscape.
work experience
October 2024-December 2024
E-commerce Production Copywriter (Complex NTWRK)
Produce detailed product marketing with a pop culture twist
Drive sales through SEO optimization
January 2022-April 2024
Senior Copywriter (adidas, Studio A)
Create and curate product campaigns that elevate company branding
Create and curate promotional emails that drive consumer engagement
Drive sales through SEO optimization
Execution and delivery of innovative brand marketing
October 2020-January 2022
Product Copywriter (Nordstrom)
Create and curate attention-grabbing descriptions
Drive sales through SEO optimization
Create and curate promotional emails/company announcements
August 2016-May 2019
Freelance Copywriter (Macy’s personal Stylist)
Create and curate fashion show scripts, model looks and bios for models
Create and curate social media pages including picture descriptions and tags
Create and curate promotional emails/company announcements
May 2015-Current
Freelance Original Fiction Writer/Blogger
Co-organize online publications which include fiction, video, and photo manipulation
Edit, format and publish original fiction works in an online setting
Create original characters/settings/situations
Blog Content Creator/Editor “Black Girl Tragic” https://blackgirltragic1981.wordpress.com
August 2015- January 2019
MCG (Merchandise Connection Group) Trainer for Tailored Brands/Merchandiser
Create and curate visual training methods
Host in-store trainings for staff and management regarding above methods
Review and provide feedback to stores regarding their implementation of visual standards
August 2018-November 2019
Drive Instructor for DriveSafe (Baron Education)
April 2019-January 2020
Substitute English Teacher for Kokua (CSTN)
June 2017-June 2018
Sales Specialist Armani Exchange, Store #981 –Dillard’s Park Meadows
May 2015 – August 2016
Business Sales Manager Juniors Department, Store #981 -Dillard’s Park Meadows
November 2014- May 2015
Visual Store Supervisor, Store # 24 Park Meadows- Love Culture
May 2008-December 2012
Visual Store Manager, Store #227 Northfield- Macy’s Inc., Region 10
education
August 2016-December 2019
University of Colorado (Denver Campus) – Earned Bachelor of English, Fine Arts
August 1999- May 2003
Community College of Aurora -Earned Associates of Arts Degree
August 1995-May 1999
Smoky Hill High School -Earned General Diploma with Honors
August 1997-May 1999
Arapahoe/Douglas County Area Vocational School Commercial Art Program -Earned Certificate of Completion in Graphic Design and Commercial Art
references
Kara Hermstad-Rees
Product Copy Manager, Nordstrom
(319) 491-3264
Adam Tuck
Director Digital Creative, Studio A, adidas
Kimberly James
Owner, Head Stylist, The Style Group
(719) 321-5798